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Contribute to the big picture at your organization in order to remain competitive in today's highly volatile marketplace by building a solid understanding of key business and management principles.

Course Objectives

  • Align the direction and goals of your organization by analyzing the macro-environment including political, economic, social, technological factors while assessing organizational strengths and weaknesses.
  • Describe the Strategic Planning Process.
  • Use Strategic Planning Tools and Techniques to Gather and Analyze Pertinent Data.
  • Begin Building a Strategic Action Plan for Your Company.

Learning Outcomes

  • Differentiate between the strategic and marketing plan.
  • Identify the types of business strategies.
  • Develop the mission, vision, goals and objectives of your organization.
  • Conduct internal & external assessments to understand the context of the organization.
  • Develop a strategic plan which is aligned with the direction and goals of your organization.

Target Audience

  • Individuals or consultants who are seeking to develop strategic plans for organizations.


Your Trainer: Eng. Noor Diab


Industrial Engineer with an MBA having over 10 years of experience in working as a trainer and consultant for projects focusing on developing ISO management systems based on thorough risk assessments, HR management systems, Feasibility Studies, Business Process Re-engineering & Improvement.