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Strategic Planning
Module (1): Introduction to Strategic Planning
M1-1 What is a strategic plan?
M1-2 Benefits of strategic planning
M1-3 Difference between a strategic plan & marketing plan
M1-4 Type of business strategies
Module (2): Steps to Create an Effective Business Strategic Plan
M2-1 Understand the context of the organization using SWOT & PEST analysis
M2-2 Develop the vision, mission & values
M2-3 Identify strategic goals & objectives
M2-4 Develop tactical action plans
M2-5 Manage performance by establishing & reviewing Key Performance Indicators
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M1-3 Difference between a strategic plan & marketing plan
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